Post by account_disabled on Jan 25, 2024 0:54:17 GMT -6
Today's hero of the Ringotalks column is probably familiar to everyone who likes to visit different countries and does this, plus or minus, regularly. Andrey Burenok, together with his partner, founded an online service for travelers TripMyDream . For more than 10 years he has been running Viasat Ukraine, while constantly visiting different cities and countries, and also shooting thematic videos. Andrey is also one of the speakers at the 8P conference , where we met him. If for some unknown reason you still don’t know anything about him, then meet Andrey Burenok: arrived in Kyiv at the beginning of the 2000s with $200 in my pocket; for the last 10 years he has been managing the Viasat Ukraine company; CEO & Co-founder of the online service for travelers TripMyDream; travels more than 200 days a year; makes a vlog about travel, developed a YouTube channel from zero to 69,000 subscribers in 10 months - Andrey’s videos were watched over 9,500,000 times; promotes a positive attitude towards life and work, firmly believes that you need to love what you do and do only what you love.
You said that Fax Lists you travel about 200 days a year. You are the CEO of two large companies, you have a lot of people, questions, and tasks. How do you manage everything? How do you find time for all this? — Well, the word “travel” is very conditional. I went to Chernigov - this is a trip, I went to Odessa, spent 5 days here - this is a trip. I spent most of my time here for Viasat business meetings, then I did meetings with TripMyDream over the weekend. Today is Saturday, and I’m speaking at your conference, tomorrow I’m flying back to Kyiv. I learned to combine. It is very important to learn to combine and find balance. It's really hard to manage a team remotely if you don't have trust, so the most important thing in running any business is trust in your team. In any business, the key thing, 99% of everything, is the team that will implement the idea.
An idea can be cool, but if you don't have a team that can execute it, it's worthless. Better than an average idea and a motivated team with awesome execution, then you will get results. If it’s the other way around, nothing will work out. — What have you come to now, what does marketing consist of? — Marketing consists of me. In addition to being the CEO, I am also a CMO. Considering that our audience is travelers, they travel 1-2 times a year - accordingly, for a person to come and buy from you 1-2 times a year, and you earn a little, because the margin on an air ticket there is about 9 $ now on one transaction, on hotels $30. There are a lot of sites where you can do all this. And for a person to come to you, he must know very clearly that he has come to you - to find through you and buy. He should be loyal to you, probably.
You said that Fax Lists you travel about 200 days a year. You are the CEO of two large companies, you have a lot of people, questions, and tasks. How do you manage everything? How do you find time for all this? — Well, the word “travel” is very conditional. I went to Chernigov - this is a trip, I went to Odessa, spent 5 days here - this is a trip. I spent most of my time here for Viasat business meetings, then I did meetings with TripMyDream over the weekend. Today is Saturday, and I’m speaking at your conference, tomorrow I’m flying back to Kyiv. I learned to combine. It is very important to learn to combine and find balance. It's really hard to manage a team remotely if you don't have trust, so the most important thing in running any business is trust in your team. In any business, the key thing, 99% of everything, is the team that will implement the idea.
An idea can be cool, but if you don't have a team that can execute it, it's worthless. Better than an average idea and a motivated team with awesome execution, then you will get results. If it’s the other way around, nothing will work out. — What have you come to now, what does marketing consist of? — Marketing consists of me. In addition to being the CEO, I am also a CMO. Considering that our audience is travelers, they travel 1-2 times a year - accordingly, for a person to come and buy from you 1-2 times a year, and you earn a little, because the margin on an air ticket there is about 9 $ now on one transaction, on hotels $30. There are a lot of sites where you can do all this. And for a person to come to you, he must know very clearly that he has come to you - to find through you and buy. He should be loyal to you, probably.