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Post by account_disabled on Jan 26, 2024 22:52:00 GMT -6
Firmographic segmentation in B2B is used to separate companies in the market. Data such as niche, income, number of employees and location are subject to consideration. Segmentation by generation . We are talking about Generation Z, Millennials, Generation X, Baby Boomers, etc. Of course, not every generation is the same, but you can gain additional insight into your audience. Life cycle segmentation . Involves market segmentation based on the stage of life in which consumers are located.
For example: Going to university, getting married and Buy Bulk SMS Service having a child are examples of key life events to consider. Seasonal segmentation . Depending on the time of year, people are interested in different content and different products. So, in the fall, pumpkins, blankets, and thermal cups are gaining popularity. Before the New Year holidays, people buy gifts, decorations, and garlands. Tips for Conducting Effective Market Segmentation It is not enough to know about the main types of market segmentation;
You need to apply this knowledge in practice. We offer several effective tips that will lead you to the expected result: Define your target market. Is there a need for your products and services? What is the competition in the market and what place does your brand occupy in this environment? Segment your market. Decide by what criteria you want to segment your market. Plus, you don't have to use just one of them: most brands experiment with different combinations.
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