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Post by account_disabled on Mar 5, 2024 23:02:06 GMT -6
A 3-phase marketing technique: Stimulus: the user is encouraged to purchase with interruptive advertising both online and offline. First moment of truth: in this phase the customer actually decides what to buy. Second moment of truth: the awareness phase, the user evaluates whether what he has purchased conforms to his expectations. The old customer journey model (outbound marketing)
Today the user is much smarter and is no longer satisfied Japan WhatsApp Number Data with being the fish that takes the most appetizing bait. Before making a purchase, he carries out numerous searches, checks reviews, compares prices, reads articles, in short, he informs himself very well about the product he has to buy (you can read the in-depth article on the new purchasing habits of consumers Prosumer:
Who are the new consumers and how intercept them ). Precisely for this reason we must be ready to respond to all these needs in a phase preceding the "First moment of truth" which Google has defined as the " Zero moment of truth ". New communication strategies: Inbound marketing and Permission marketing And it is in this phase that Inbound Marketing is concentrated.
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