Post by account_disabled on Mar 8, 2024 23:44:44 GMT -6
PR is particularly useful for improving brand awareness and brand reputation , managing for example to qualify and redevelop a territory or a tourist destination. They can therefore be useful precisely in the sense of local marketing and territorial marketing , because they improve relationships with partner companies and with entities that offer complementary and support services to the brand's business. In fact, it is necessary to consider, even more so in tourism marketing , that each company is in an open system, that of the territory, and must maintain a profitable relationship with them. Influencer Marketing and Ambassadors With the spread of influencer marketing and ambassadorship practices, it has become clear how particularly useful these figures are in the field of tourism marketing. Even influencers and opinion leaders or Ambassadors are capable of giving relevance to a tourist site, a territory or a destination through stories.
So the so-called travel and lifestyle influencers were born , some examples? Manuela Greece Telegram Number Data Vitulli or Gianluca Gotto. Not only that, the world of influencer marketing is very complex and multifaceted, so based on the type of tourist you are targeting, partnerships can be created with as many sectoral influencers , in the field of food and wine (food influencer), sport (sport and fit influencer), beauty and spa treatments (beauty influencer) and so on. Examples of Tourism Content Marketing After having explored what content marketing for tourism is , what it is for and how to set up a content marketing strategy for tourism, let's analyze some examples that can be of inspiration for our brand. The first is the magazine of Airbnb .
The American online portal for the rental and leasing of rooms or houses for short periods, we then move on to the example of Ibis Switzerland , with the curious "Relax We Post" campaign and we conclude with the brilliant found by the national tourism organization of Georgia , with the site “Emotions are Georgia”: let's discover them together! The Airbnb Magazine Airbnbmag , the Airbnb Magazine, is a perfect example of content marketing for tourism: it is a travel and lifestyle magazine, whose articles are written directly by those who know the places best, those who live there. The editorial project was born in May 2017 and sees the collaboration of anyone who wants to write to share experiences, travel suggestions and places from all over the world: opinion leaders, journalists, experts, ordinary people. The magazine today has over 100 million readers.
So the so-called travel and lifestyle influencers were born , some examples? Manuela Greece Telegram Number Data Vitulli or Gianluca Gotto. Not only that, the world of influencer marketing is very complex and multifaceted, so based on the type of tourist you are targeting, partnerships can be created with as many sectoral influencers , in the field of food and wine (food influencer), sport (sport and fit influencer), beauty and spa treatments (beauty influencer) and so on. Examples of Tourism Content Marketing After having explored what content marketing for tourism is , what it is for and how to set up a content marketing strategy for tourism, let's analyze some examples that can be of inspiration for our brand. The first is the magazine of Airbnb .
The American online portal for the rental and leasing of rooms or houses for short periods, we then move on to the example of Ibis Switzerland , with the curious "Relax We Post" campaign and we conclude with the brilliant found by the national tourism organization of Georgia , with the site “Emotions are Georgia”: let's discover them together! The Airbnb Magazine Airbnbmag , the Airbnb Magazine, is a perfect example of content marketing for tourism: it is a travel and lifestyle magazine, whose articles are written directly by those who know the places best, those who live there. The editorial project was born in May 2017 and sees the collaboration of anyone who wants to write to share experiences, travel suggestions and places from all over the world: opinion leaders, journalists, experts, ordinary people. The magazine today has over 100 million readers.