Post by account_disabled on Dec 24, 2023 5:07:52 GMT -6
The change in results on November 20 gave her 8 points, but this change lasted only 24 hours. With such low dynamics, changing the image may be difficult. If we want to bring about change, large-scale SERM activities seem to be crucial. What is SERM and does it translate into employer branding? Search Engine Reputation Management includes all activities aimed at building a positive image in search engines. Google is by far the largest and most frequently used information medium in the world, which is constantly evolving.
Therefore, this is where the user often decides what the user Phone Number Data reads about our brand, product or company. Therefore, it is worth taking care of the quality of search results about us. Moreover, at the moment more than half of the search results are so-called no clicks or zero clicks – queries that are answered by Google itself, at the top of the results page. For companies and brands, this means the need to keep up and be present with their content in key places of the Google search engine. In other words, SERM can be called first a fight for presence in the minds of users, and then a fight for a positive image. That's why the value of building an image on Google is growing so quickly.
And that is why the process of controlling what is displayed to search engine users about a given brand, person or company is so important. SERM focuses on promoting positive content, crowding out negative information and replacing it with positive ones. SERM also includes an analysis of what queries are key to building the company's image. We determine which content is undesirable and want to replace it with other content. We audit the materials visible on Google (including videos, podcasts , graphics), sometimes we create completely new content, we take care of link building between this content. SERM is often a complement to the client's website .
Therefore, this is where the user often decides what the user Phone Number Data reads about our brand, product or company. Therefore, it is worth taking care of the quality of search results about us. Moreover, at the moment more than half of the search results are so-called no clicks or zero clicks – queries that are answered by Google itself, at the top of the results page. For companies and brands, this means the need to keep up and be present with their content in key places of the Google search engine. In other words, SERM can be called first a fight for presence in the minds of users, and then a fight for a positive image. That's why the value of building an image on Google is growing so quickly.
And that is why the process of controlling what is displayed to search engine users about a given brand, person or company is so important. SERM focuses on promoting positive content, crowding out negative information and replacing it with positive ones. SERM also includes an analysis of what queries are key to building the company's image. We determine which content is undesirable and want to replace it with other content. We audit the materials visible on Google (including videos, podcasts , graphics), sometimes we create completely new content, we take care of link building between this content. SERM is often a complement to the client's website .